Find Your Market
Garbugli, Étienne A short, practical guide showing you how to find the right market for your product or innovation
The market a startup chooses to pursue has a significant influence on its odds of finding success.
Pick a strong market with customers that value the unique benefits of your product or innovation, and hypergrowth might follow. Pick the wrong market, and everything will feel like a slug...
You'll have to fight for every call. Every meeting. Ev...